AdVantage
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Cut out the dot comedy!
by Ryan Monceaux, Editor In Chief
Is there anything worse than the glut of dot com ads that continue to penetrate television and radio airwaves that make pathetic little attempts at humor? Instead of building a brand or focusing an ad campaign on a particular service or product, dot coms have caved to the ever-growing peer pressure of trying to be the funniest or wittiest or to have the coolest celebrity. Well, for those of us with altruistic tendencies, I beg: Enough already!
[Full story]
Shatner sings the blues
by Ryan Monceaux, Editor In Chief
By now, everyone with any connection with the outside world has seen (or at least heard) William Shatner's Priceline.com commercials. (If you haven't, you can view them at http://www.priceline.com/media/ plmedia.htm) You know which ones I am talking about: the lounge lizard singing to his heart's content about those important things in life - love, the King and cheap airfare. It's kind of pathetic, right? [Full story]
Buy.com goes back to the basics
by Ryan Monceaux, Editor In Chief
Buy.com has done it this time. Their new media campaign is running on cable and during major NFL games (most notably last weekend's playoff games on FOX and CBS) with the most profound, yet simple, message that a dot com has come out with. [Full story]
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