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Random Whimsy: "Yes-man" Russell Farmer
by Mark Woodruff, Special to AdBanter.com
AdBanter.com, in yet another fictious exclusive, gets to "Yes-man" Russell Farmer before all of the competition. In this special peak inside the industry, Farmer tells us what it's really like to be an icon to all other "yes-men" around the world.
AdBanter: You've been in the traditional advertising business more than 30 years now, is that correct?
Farmer: Yes, you're absolutely correct.
AdBanter: And when online advertising was born early in the '90s, your peers saw you as a pioneer in that field, is that right?
Farmer: Yes indeed. I was, without a doubt, a pioneer.
AdBanter: I assume you saw some big transformations in your industry when the Internet exploded.
Farmer: Oh, yes, yes. The changes have been absolutely enormous. Colossal. It was phenomenal what happened to advertising when the Internet exploded.
AdBanter: Can you expound on that?
Farmer: Oh, yes, I can certainly do that. Yes I can.
(long pause)
AdBanter: Um ... WOULD you please expound on that?
Farmer: That's a fabulous idea. I LOVE it. Let me take you to lunch.
AdBanter: Uh ... well, thank you, no.
Farmer: Now THAT'S a plan. (Clapping hands.) Yessir! THAT'S a helluva plan, my friend.
AdBanter: How about this ... when you compare traditional advertising--where you spent the majority of your career--with online advertising, what is your theory on the reason that the latter has experienced such a prodigiously rapid evolution?
Farmer: (nodding, huge smile, glazed eyes)
AdBanter: Can I cut off your tie with these scissors?
Farmer: Beautiful. I-luvit-I-luvit-I-LUVIT!
AdBanter: Do you think Angela Landsbury will win the MTV Battle of the Phat Fresh Rappin' DJs?
Farmer: Yes! Now you're talkin', babe! Let me take you to lunch and we'll draw up a plan. You like the Salmon Marianato at La Griglia? Maybe a little Caesar salad? It's fabulous.
AdBanter: You're just agreeing with everything I say.
Farmer: Oooh! I reeeally like it. Now THAT I like it a LOT!
AdBanter: You're a freaking idiot, aren't you?
Farmer: Yesss! Rusty Farmboy shoots from downtown ... he scores!
AdBanter: Can I have your wallet?
Farmer: Abso-tively.
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